What it is:
Want super-lustrous color with depth and dimension? Look no further than Joico LumiShine DD Demi-Permanent Color. It’s a creme hair dye that delivers on both vibrancy and dimension. Choose from a wide variety of natural tones in beautiful browns and blondes.
What it does:
This demi-permanent dye works by depositing color molecules onto the hair’s cuticle. Since the color does not contain ammonia, it gives you a low-commitment, temporary change. The color will last for up to 30 shampoos.
What else you need to know:
This dye is gentler on your strands than hair color that contains ammonia, and it also has a fresh scent that you’ll love. Mix the dye with a developer according to the instructions on the packaging for the best results.